AirTV Streaming Product Packaging
Ask: To update the look of the AirTV packaging to reflect the price tag of the actual product.
Solution: Lean into darker color palettes to to reflect the premium nature of the product technology and make the perceived value match the actual value of the technology.
Agency: OneTen Creative, November 2020
Credits
Agency: OneTen Creative
Executive Creative Director: Nancy Perales
Sr. Art Director (Creative Review): Jess Bell
Art Director (Packaging Design): Alex Becknell
Copywriter: Cory Voyzey
May 2021
Old AirTV Packaging:
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