Beyond Browsing Demo Series

Ask: Elevate an existing graphics package and thumbnail assets for a demo series on Youtube.

Solution: Provide the elevated design based on previous direction (not shown) and go the extra mile by providing a new alternate design option that is more modern and visually engaging, which ended up being the design option they picked.

This is just the intro animation. To watch the full videos, visit the demo series on Youtube.

Intro Animation

We used a match-cut style animation to intro the series title, peppered with graphics and icons that are displayed within the Chrome browser.

Graphics Package Elements

Social Media Sizzle Video

Demo Series Email

Credits
Agency: Article Group
Design Director: Ryan Moore
Associate Creative Director (Copy): Kory Andrieu
Art Director: Alex Ursetta
Motion Designer (email): Javi Gil
Account: Kristin Balliet, Aimee Kuezi-Nke
Motion Studio & Production: Optic Sky

January 2023