2021 March Madness on Sling
Ask: Create compelling March Madness digital ads that looks like college basketball without any assets directly from the NCAA® around March Madness.
Solution: Make our own artwork for ads that look like trending college basketball designs. We selected and edited stock photography to look like official college basketball players, and used the bright colors and repeating text to create excitement around the 2021 March Madness tournament after getting canceled in 2020.
Credits
Agency: OneTen Creative
Executive Creative Director: Nancy. Perales
Art Director: Alex Becknell
Designer: Kristen Harris
Sr. Copywriter: Cory Voyzey
March 2021
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